The state of Sao Paulo is in many respects the nerve centre of Brazil, with the country’s largest population and economic output. The capital, Sao Paulo, is also the largest city in South America with 20 million inhabitants.
Everything is big here and second to none in many things Brazilian: the biggest industrial complexes, the most cosmopolitan and skilled workforce, the best infrastructure and a highly skilled workforce. "Paulistas", as the people of São Paulo are called, have transformed agriculture and animal husbandry in a real locomotive pulling the country.
But besides the capital there is a treasure trove of beautiful coastal areas topped by Ilha Bela, the "beautiful island" in the Northeast. Also the interior of São Paulo has some undiscovered towns worth a visit.
The State of São Paulo is, of course, closely associated with its most important city of the same name. However, what many might not know is that another city becomes the symbolic capital of the state every June 13th. Santos, often recognized as the birthplace of Pelé's football team, Santos Futebol Clube, has much more to offer. With a vast seven-kilometer-long beach intersected by canals that structure the city and make it perfect for water sports, a large municipal aquarium, a charming network of trams (called "bondes" by the locals), an orchid garden, and its iconic beach gardens, visitors will find plenty to explore. On top of that, Santos boasts the largest port in Latin America.
Campos do Jordão, on the other hand, is the polar opposite of what most people imagine Brazil to be. Due to its altitude (about 1,700 meters above sea level), it attracts many tourists for its mountain-like climate. The architecture of many of its buildings resembles an Alpine region more than a subtropical one.
Another unique destination in the region is Ilhabela, a small archipelago on the northern coast of the state. With one of the most rugged landscapes in the area, Ilhabela not only offers some of the best beaches but also features mountainous terrain. On just 350 square kilometers, visitors will find peaks such as São Sebastião (almost 1,400 meters) or Morro Papagaio (about 1,300 meters). A true paradise of nearly deserted beaches with turquoise waters that is not to be missed.
The typical cuisine of the state varies depending on the region. On the coast, Portuguese culinary traditions are more evident, featuring dishes like stews, soups, or Bolinhos – savory pastries that can be made in many different ways, such as with rice or potatoes. Naturally, seafood plays a significant role, with a wide variety of fish and shellfish dishes to delight even the most demanding gourmands.
In the interior, however, the "caipira" tradition draws from African culinary customs, brought by slaves during colonial times, as well as those of the region's indigenous people. Humble dishes – like "Arroz Carreteiro," a hearty rice dish made from leftover churrasco meat combined with rice and vegetables, or "Feijão Gordo," a stew with black beans, various meats, and vegetables – showcase a rustic yet delicious cuisine.
And there’s nothing better to accompany these meals than a good Caipirinha or a Tubaína, a drink made from Guaraná and fruits.
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